Keep it easy, silly. You can say much more with much less. Don’t clutter your concept with too many particulars. The much more compelling the concept is, the more pre-qualified your clients will be. A customer much more motivated to discover out more information, will be much more inspired to buy what you have toRead more »

Is commercial radio really dying? It certain appears like it. I started speaking about this a couple of months ago and was surprised by the response it received. Mainly from radio reps who really feel the squeeze of the “alternate/new income streams” mindset by the corporations that personal large teams of stations in each marketplace.Read more »